Branding

20 Day Business Challenge - Day 5

Continuity is the key to building brand awareness and loyalty among your customers. The more potential customers are exposed to your brand, the more likely they are to become paying clients. When building your brand,  it is important to understand what you want your perspective customers to perceive from your brand. When choosing the elements for your brand think about how those elements will distinguish you from your competition. Use the steps below to establish and build your brand today!

1.) Determine your target audience
Knowing who “your people” are is an important part of understanding how potential clients will respond to your brand.  Create a list of traits about your potential customer. What do they like and what will they notice?

2.) Create a story
Connections are important when building a brand that people will remember. People make purchasing choices based on how they feel.  Choose a story about your brand that is authentic to you and that your target market can relate to.

3.) Create a color palette
Choose 2-3 colors that set the tone for your brand. Colors evoke emotions. What do you want people to feel when they see your brand?

4.) Choose your fonts
Choose fonts that can be read easily and that you can use across various mediums when marketing your business.

5.) Choose an image
What image represents your story? How does this image tie into what you are trying to sell to your customers? How does this image distinguish your company from other companies?

6.) Create a logo
Once you have chosen the first 5 elements,  you are ready to create a logo. Determine how you will bring all of the elements together to tell your companies story at a glance.   Your logo can be created using a simple application or you can hire a graphic designer.

7.) Choose a slogan
What is the message that you want customers to remember?  When choosing a tagline,  think of words that can tell your story in simple form. This tagline is usually something that you will add to your elevator pitch when talking to people about your business.

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